1/12/2023 0 Comments The sandbox crypto![]() On May 19, News reported on the acid jazz-funk band Jamiroquai collaborating with the Web3 virtual universe. Playboy is one of many brands that has joined The Sandbox metaverse during the last year. ![]() “We can’t wait to invite our global Playboy fanbase, and in particular our Rabbitar community and The Sandbox LAND owners, into this new immersive world of Playboy.” “We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse,” Playboy’s chief brand and strategy officer Rachel Webber explained in a note sent to News. The company’s latest collaboration with The Sandbox will include NFTs and “special experiences for Playboy’s Rabbitar community.” In April 2021, Playboy revealed it was collaborating with Nifty Gateway in order to issue an NFT collection called “Liquid Summer.” The following July, the entertainment firm joined forces with Superrare to publish the Miami Beach NFT Collection. In March 2018, the company’s Playboy TV revealed it would release a multi-cryptocurrency wallet but the project fell through, according to reports published four months later. The lifestyle and entertainment firm have been a part of the blockchain industry for quite some time. Playboy’s announcement reveals a licensing collaboration with The Sandbox and the company notes that users will be able to immerse themselves into the “Metamansion.” The Sandbox-crafted Metamansion will feature non-fungible token (NFT) collectibles, programmed events, social play, and gaming experiences using Playboy’s content library. ![]() Launched in March 2012, The Sandbox platform evolved from a two-dimensional (2D) game to a three-dimensional (3D) metaverse powered by Ethereum. ![]() (NASDAQ: PLBY), commonly referred to as Playboy, announced on Monday that the firm is collaborating with the blockchain project The Sandbox. The two companies detailed that the newly formed partnership aims to provide metaverse visitors with a Playboy-themed “social gaming experience.” Playboy Enters The Sandbox On July 11, Playboy, the lifestyle and entertainment firm founded in 1953, revealed a licensing collaboration with the blockchain-based virtual world The Sandbox. ![]()
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